This weekend, we ran out of Powder. All incoming orders for powder will be shipped after March 24th. I will try to explain why does this happen over and over again. Actually, from the very beginning, it is the Xth time we are stuck in this situation. The reason is very simple: when we think, we are well equipped and there is enough reserve to cover the demand, there comes a further and unexpected growth. And this happened since beginning of this year.
In the situation like this, we overplan new production with 50% monthly growth and from it we set the production plan and schedule terms with our business partners. They also have a filled schedule and we have to plan very well with narrow coordination. Usually everything runs according the plan. But in this case we experience an unexpected growth two months in a row so the schedule can’t be changed accordingly and the the delay accumulates. It’s like a close circle, when everything is connected with everything. During January and February this year, we shipped as much as for 8 months last year! Our stocks disappeared with the speed of light.
We are in process of filling and packing. The next production will be increased by 100%.
Good news is, that we are shipping our Drink, which is also disappearing very fast. The first production of Drink was more than 250.000 bottles and we expect this supply to hold till April. I would like to apologize for the problems with the delayed delivery. Even if it seems that we don’t know what are we doing, believe us, we work hard to keep pace with the growth. Our logistic, production, packaging and expedition departments works as hard as they can.
Thank you for your patience and confidence.